Unlike traditional marketing, such as direct mail and print advertising, enquiries generated by SEO can be tracked precisely using tracking software such as Google Analytics, the system we recommend.

Once this has been set up on your site you can visually analyse the number of visitors coming from each source – search engine, pay-per-click, directly entering your address, etc. You can also discover how your users are using the site and what pages are more popular than others; all important factors to consider.

Popular Web Analytics Metrics include

  • Average visit duration.
  • Average visit per day
  • Top 5 most viewed pages
  • Top 5 least viewed pages.
  • Location of Visitors
  • Visits – new & returning.
  • Entry Pages
  • Exit Pages
  • Referring traffic
  • Search engine phrases.
All websites created by Cat web design have Web Analytics added for more information, contact us.

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