Search Engine Optimisation (SEO)
Search Engine Optimisation is the most effective internet marketing tool. It is also known as search engine positioning or placement. It is the process of improving your website by utilising techniques to enable it to rank higher in search engine results pages, such as Google, Yahoo and MSN. Our SEO consulting services are the smartest online advertising investment you will make.
We include a basic search engine friendly package in all our website design services which submits your website to the top search engines.
Our Search Engine Optimisation Services Include:
- Pay Per Click Management (PPC)
- SEO Copywriting and Content Improvement
- Keyword analysis and selection
- Link popularity enhancement
- Meta tag development and implementation
SEO Copywriting and Content Improvement
SEO Copywriting refers to rewriting the existing webpage content to improve its search engine placement. SEO Copywriting requires skill to integrate popular search terms and keywords seamlessly within the website text.
In most cases, web users make up their opinion about a website and the corresponding business in the first few seconds. Your online content should help your user find the information they’re looking for as fast as possible, reducing frustration and driving them to your competitors.
Good website content improves user experience, a factor that plays critical role in converting website visitors to customers. Cat web design are specialists in getting the correct message across to potential customers while satisfying the requirements for high search engine placement.
Keyword Reseach and Placement
Keyword selection often begins with the unique domain name or web address for your website. Keywords play an important part in the SEO strategy of your business and are an integral part of all our Search Engine Optimisation service offerings. They provide a fundamental methodology to optimise your search engine placement. Cat web design will conduct Keyword research and selection and advise you on the various integration techniques.
Link Popularity Enhancement
Link popularity is one of the most influential factors for determining how well a website will perform in search engine rankings. Search engines assign a quality factor for each link that points to your website. The number of high quality links that point to your website is also a determining factor in your search engine placement. We will advise on the most effective strategies for enhancing your websites link popularity.
Meta Tag Development and Implementation
Meta Tags are another tool utilised by search engines to search and display relevant search results. At Cat web design we will create relevant Meta Tags in the HTML source code of your website. This compliments our range of SEO services and ensures you enjoy high search engine placement.